Have a low advertising budget? 
Guerilla marketing is a combination of unconventional marketing tactics intended to get maximum results from minimal resources. The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz and consequently increase top of mind awareness. It is a non-traditional, low-cost, highly effective marketing effort. We here at ETMS understand that the recent economic crunch has taken its toll on advertising budgets and are pioneering the way to bring new age guerilla marketing techniques to our clients.
The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing campaigns target consumers in unexpected places, are unconventional and potentially interactive. Guerrilla marketing involves unusual approaches such as intercept encounters in public places, street giveaways of products, PR stunts, any unconventional marketing intended to get maximum results from minimal resources. More innovative approaches to Guerrilla marketing now utilize cutting edge mobile digital technologies to really engage the consumer and create a memorable brand experience.