What is Social Media Marketing?
It is essentially online marketing via content publishing in places where your target market "hangs out" online. Not to be confused with Social Media Optimization which is actually optimizing social sites like FaceBook, Linked In, Twitter, etc. to be more reflective of your brand language/image. If you've spent some time on this website, you've no doubt heard us preach the words: content, content, and content. Yes, content is King. At East Texas Markeing Solutions, we not only create great content, we also promote, publish, and share your content to enable your prospects to find it.
So the idea here is to publsih useful content that educates your customers, updates them about products or services, news updates, solutions to problems they may have, -- when they are looking for you, instead of traditional outbound methods of advertising which can be invasive and much less effective. We offer marketing support (and content writing) for all kinds of published content, including blog posts, website content, articles, eBooks, press releases, whitepapers, webinars, guides, videos, presentations, and just about anything else you can think of!
How Businesses can Levarge the Power of Online Marketing Through Social Media & Content Marketing:
Content Marketing is in essence Social Marketing. It's all about publishing compelling content where your customers "hang out". Be it Facebook, Linked In, Industry Blogs or Websites, Twitter, Yahoo, About, Google, Stumble Upon or any of the plethora of other networking and content sharing sites.
Content marketing boils down to taking actions that make your content easier for prospects to find. It's as simple, yet complex, as that. Our content marketing services include:
- Promoting content on your website via calls-to-actions and special offers
- Publishing content on article submission websites
- Publishing press releases through our partner, PRWeb
- Promoting content via email marketing to your permission-based list
- Sharing content on social media sites like Digg, StumbleUpon, and others
- Promoting content on Twitter, LinkedIn, Facebook, and others
- Promoting content via Pay Per Click advertising
- Sharing content with bloggers and other online influencers
- And many other ways!
We have created our new SocialPro plan to make effective use of content marketing, social marketing and other leading to educate and nurture your customers. Alternatively we can create a custom content marketing plan for your business that will result in greater visibility, more leads, and ultimately, more sales.